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Nonconformist
Society is a factory that produces misery. But we don't need to be simple pieces of the machinery. We can find beauty in the tragedy, we can give meaning to the futility.
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Multimedia
The same technology they use to force feed us content to keep us under control, can be our tool. We can escape through color, sound, poetry, animation, and music.
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Experiences
They want you to want more stuff. They tell you that happiness depends on it. But we are not the stuff we own, we are the things we do, we are the experiences we share.